In Good Company

Coffee Bean’s CEO has smelt the brew – time and time again

Mr John In de Braekt has been CEO of Coffee Bean & Tea Leaf since August 2022. ST PHOTO: AZMI ATHNI
New: Gift this subscriber-only story to your friends and family

If a mug of coffee is best enjoyed while sharing a good yarn about a life well lived, you could say Mr John In de Braekt, chief executive officer of The Coffee Bean & Tea Leaf (CBTL), is your man for that moment. He’s seen it all.

The journey to running CBTL, the international coffee and tea chain sired in Southern California, headquartered in Singapore and owned by the Jollibee group from the Philippines, seems to have been a series of happy accidents for the 59-year-old Dutchman.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.