Gen AI in fashion: Will artificial intelligence replace the creative jobs that make fashion fun?

The Mango Teen Sunset Dream campaign was entirely generated by AI. PHOTO: MANGO
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SINGAPORE – Would you be able to tell if the person modelling the clothes on your favourite fashion website was real? And as a paying customer, would it matter?

In July, Spanish fashion brand Mango unveiled its first campaign created entirely by generative AI (gen AI) for a limited-edition collection for its teen line, available in 95 markets including Singapore.

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