SINGAPORE – Would you be able to tell if the person modelling the clothes on your favourite fashion website was real? And as a paying customer, would it matter?
In July, Spanish fashion brand Mango unveiled its first campaign created entirely by generative AI (gen AI) for a limited-edition collection for its teen line, available in 95 markets including Singapore.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you