Why are letters on product labels, menus so tiny? It’s time Singapore businesses embraced our seniors

Singapore’s seniors bring a lot of spending power to the table but businesses should be alive to their needs.

Some FairPrice supermarket outlets with higher senior footfall are designed with accessibility features like call buttons and magnifying glasses along aisles. ST PHOTO: SHINTARO TAY
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There was prolonged silence when everyone was studying the menu at the cafe.

Finally, my friend P made a confession: “I cannot see the small words at all. You mean you can?”

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